Fact: 80% of all businesses fail in the first 5 years, inflation is running rampant, layoffs are increasing, and the “Great Resignation” still has momentum. It’s the perfect time to launch or scale your business.
How will your business, concept, team, or product REALLY perform when it encounters the marketplace? Have you strategically and intentionally brainstormed with others to reveal the paths of least resistance and maximum reward? What is the origin of your go-to-market strategy and product positioning? Have your thoughtfully mined into its strengths to analyze and illuminate operational or competitive weaknesses or deficiencies? Have you uncovered opportunities for growth, and forecasted your response to potential weaknesses and considered how it may be transformed into a strength?